Confidential Collection

Shop-in-Shop, Retail, Furniture Design

Location: Lisbon Airport
Date: 2016
Client: PUIG
Text: The Moodie Davitt Report
Puig, in partnership with Dufry, has unveiled an enhanced in-store presence for Carolina Herrera at Lisbon Airport to support the launch of the Herrera Confidential Collection.

The new-look Carolina Herrera assortment, located in Lisbon Airport T1 Main Store, is centred around the brand’s three fragrance pillars: 212, CH and CHNY.

Herrera Confidential is a new collection of six luxury fragrances: Herrera Tuberose, Burning Rose, Nightfall Patchouli, Oud Couture, Neroli Boheme and Amber Desire.

Inspired by the inkwell, each bottle is handcrafted. Herrera Confidential perfumes can be customised with four Herrera Confidential Oils, drawing inspiration from the Middle Eastern tradition of layering fragrances.

The launch of the collection in travel retail will be supported by a selling ceremony, including gift-wrapping and sampling, delivered by specially trained beauty advisors.







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