No sé què se n’ha fet…

A principis d'any, Gore-Tex ens va encarregar, amb el Gabri, treballar unes propostes per llançar una nova col·laboració amb Salomon... Aquesta que poso m'agrada especialment, tot i que és super senzilla i té un “toque molt ochentero”...

Els hi vam arribar a fer 3-4 discursos/propostes diferents de campanya… cadascuna tenia el seu rollo i ens agradaven en diferents nivells. Però no tinc ni idea de què se n’ha fet d’elles; deien que ens havien fet treballar a nosaltres per desembussar l’equip creatiu de Salomon, perquè no sabien per on tirar… Deien que potser, depèn de com, igual nosaltres podríem seguir la campanya (mentida!) o que igual se la passaven a una altra agència (ja dic que ni idea del que ha passat al final).

La qüestió és que, ara em trobo amb una campanya d’Issey Miyake que em recorda allò que nosaltres també vam treballar sobre l’ús del producte en ciutat o muntanya…

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Marc Duran Fuster

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