Lucky Strike at Sonar

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Location:		Barcelona, Spain
Date:		2003
Client:		Nicolevski Productions

El Sónar de Dia. Passen desenes no, centenars de persones. Tenen ganes de passar-s’ho bé. De sortir a la foto. Mitjançant un software lo-fi que construeix mosaics a partir de la similitud de colors, el projectem, els projectem a tots ells, en forma de logo, en un gran mur en temps real, o quasi…

“Tots volen sortir a la foto.”

A cadascú d’ells, dels participants, se’ls envia una còpia en format pòster de l’edició d’aquell gran logotip mític del Raymond Loewy.

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